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What We Offer
First things first: What is your brand, what need does it fill, and what is your vision? Before you can properly market your business, let’s get a firm grasp on who you are and what customer need you’re fulfilling.
I distill your brand message and craft high-quality, consistent content for use across channels. This can include: website content, blogs, email campaigns, internal / external communications and print collateral.
Need help organizing your content for the quarter – or year? Yes, it’s possible, and I can provide the framework for when you should begin work on each upcoming campaign. The best thing you can have for your business is a plan.
“Personally, working with Tracy is seamless. She is confident in her work and execution. She brought us new ideas and ways to strengthen our message and further our communication and reach. Tracy is an invaluable asset to any organization and I would HIGHLY recommend using her extensive skillset.”
why content marketing?
Valuable content drives engagement
“Content marketing is the strategic marketing approach of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.”
– The Content Marketing Institute
What this means, in a nutshell: Businesses often trap themselves in the habit of creating content and
communications that are based around information about themselves, instead of thinking about what their target audience needs. It’s difficult to get away from, especially because you need customers to understand your product/service, and be aware of promotions and offers. It’s okay to provide that information, too, but it should be balanced with information that is important to potential customers.
The easiest place to start is to think about what questions your current customers ask you regularly, and make that a centerpiece of your content. Or, if you’re a local brick-and-mortar, consider your ties to the community or how your work has a positive impact directly on your neighbors. If you are consistently providing content that interests your audience, by the time you ask for the sale, you have already cultivated warm leads.
This can be a tricky process to lock into, but ideally, it should also provide some solid evergreen content to live on your website and improve your search rankings as well.
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