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search engine optimization

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What We Offer

Z

website audit and implementation

Review current website content, structure, setup, and rankings. Research keywords and competition and optimize site accordingly. Periodic data reviews available

 

WEBSITE AUDIT AND recommendations

Review current website content, structure, setup, and rankings with recommendations for how to efficiently boost
your site’s visibility

website 101

What Is SEO and Why Does It Matter?

If you’re like most small business owners, trying to keep your website up-to-date with your company’s

latest information and services can be an overwhelming task all on its own. That covers you for traffic that is being sent directly to your site. But what about people who haven’t found your business yet?

Even when your site is built with strong content, it can be daunting to try to compete and get your webpages to rank in search listings. That’s where Search Engine Optimization (SEO) comes in. SEO is both a science and an art: It’s having the right pieces built into each webpage to show up in searches while providing a positive reader experience. 

SEO encompasses more than just content. It includes everything from building organic traffic, local SEO, how responsive your website design is, link building, and even how you size your images for page load times.

Why is that? This is because when someone searches a term online, the search engines are looking to provide the most relevant, valuable results for readers.

There is a lot of material about SEO available online. One of my favorite overviews is offered by Search Engine Land and Common Craft in the video below:

If you, like many business owners, want to focus on providing the services where you excel, let me help by optimizing your site. I track the latest trends and information, and utilize your website metrics to modify as you grow.

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home base in chicago, il
(630) 426-9712
tracy@frizzmarketing.com

Feature image photo credit: Scott Webb on Unsplash

Article photo: Kevin Jarrett via Unsplash