Building your website
Is it better to build my website on an independent platform or through Constant Contact?
I have a new business and I need to build my website. Is it better to build my site through a platform like WordPress or Wix, or through Constant Contact’s Intelligent Website Builder?
Well, to make it super clear – it depends. As a CC Solutions Provider, I have had the opportunity to test-drive the website builder, and I have to admit it’s pretty slick – the capabilities are much more robust than I expected. However, it all depends on your business’ needs.
- Constant Contact is known in the email universe for its ease of use and customer service, and that tracks through their website development. The tool is incredibly robust with a broad range of drag-and-drop components that make building and editing a super smooth process.
- Free hosting, SSL certificate, and a mobile-responsive website (If you don’t have a website yet – you need the SSL certificate and mobile responsiveness no matter what. There’s not skipping over this piece.)
- Integrated access to the Unsplash photo library with over 550,000 stock images, which can also save both money and time.
- Free logo creator tool for startup branding.
- One dashboard for access to your website and email data, which is also nice for streamlining.
- Creation of online stores, with shopping cart, payment, tax and inventory management functionality.
Constant Contact did their due diligence before releasing this product and it shows.
- How complex will my website be? If you will need a lot of integrations or you have a particularly complex site, consider a self-hosted WordPress site.
- How likely am I to change email platforms? Whatever you build in Constant Contact stays with your Constant Contact account. If you’re a little more fickle with your platform selections, you might want to build your site independently.
- What is my budget? If you need to keep expenses to a minimum, the Constant Contact plug-n-play makes it easy to get online affordably. If you have a budget to work with a developer, the standalone WordPress or Wix site is a good option. Again, different businesses require different levels of websites.
- How is my bandwidth and tech savvy? This ties back closely to your budget.
– Do you have html/css background or are you a quick learner?
-Do you have the bandwidth to build yourself, or do you need/want to farm it out?
- What is my timeline? How long would it take you to map and execute the content needed for your site, versus how long it would take to get through a website developer’s queue? Make sure you get a firm timeline for any projects that you bid out, which will depend upon the number of pages, complexity, and amount of branding/design that needs to be done.
- What integrations will I need with my website? Some applications will not be available to work with the Constant Contact site. Consider what you’ll need with your site not only today, but what you’d ideally like to go with it in a year.
- Will my website have a blog? As TechRadar points out, the blogging feature of Constant Contact doesn’t currently provide a good experience. They’ll get there, but in the meantime, if a blog is a part of your site, go with a different builder.
Remember that ultimately, you can change paths if needed. If you have questions about the Constant Contact Intelligent Website Builder, I’m happy to help or hop on a screen share to show you around the back end of the site.
If you’re looking for a website developer to quote out your project, I’m happy to recommend some as well.